website

My website allows users to post comments – can I be liable for defamation?

November 18, 2015 Maanit Zemel Business and Legal Issues, Defamation, IT, Privacy and Security, Privacy Compliance and Management, Sales, Marketing and Operations, Social Media/Social Networking, Web design and Management

If you host a website that allows the public to post comments, you may be surprised to find out that you may sued if a stranger posts defamatory comments on it.

defamation, defamatory comment, defamatory content, liability of website hosts, liable for defamation, potentially libellous statements, website

Yelp! – How do I deal with negative online reviews?

October 19, 2015 Maanit Zemel Business and Legal Issues, Competition, Corporate Administration, E-Commerce, Intellectual Property, IP, IT, Privacy and Security, Leadership and Management, Sales, Marketing and Operations, Web design and Management

Every business knows that online reviews matter. They are today’s equivalent of “word of mouth”. It is to be expected that most businesses will, at some point, receive negative reviews online. After all, unhappy consumers tend to want to share their negative experience with the world. Those negative reviews may have a great impact on the business’ financial success or failure.

anonymous reviewer, business is a target of negative reviews, consumer complaints, consumers, defamation, defamatory comments, negative online reviews, Online reviews, PR, Public relations, Tripadvisor, website, websites liable for defamation, Yelp

No copyright and trade-mark rights in most metatags

July 24, 2015 Occasional Contributors Business and Legal Issues, Competition, E-Commerce, Intellectual Property, IP, Sales, Marketing and Operations

This case is the most recent in a small line of cases concerning the intellectual property implications, or lack thereof, in using website metatags formulated based on a competitor’s website or trade-marks. While the Court’s findings are fact specific, many aspects of the decision may make it difficult for brand owners to assert rights where they find that their trade-marks or trade-names have been used as metatags in a third party competitor’s website.

competitor’s website, copyright, intellectual property, metatags, online commerce, online competition, trade mark infringement, trade-mark, website

Primacy of purpose is the most important factor in the effectiveness of a corporate website

March 17, 2014 Zach Aysan Venn Business and Legal Issues, E-Commerce, IT, Privacy and Security, Sales, Marketing and Operations, Software Acquisition, Implementation and Maintenance, Web design and Management

When it comes to websites focus on the objective you want to achieve, achieve the hell out of it, and punt on all the rest. Once you lock in on what you want your website to achieve it will become a vastly more important resource to your business.

aesthetic and layout, Content, corporate culture, Customer, Customer service, design aesthetic, effectiveness of a corporate website, Internet, Layout, potential customer, Primacy of purpose, primary users, Target audience, technology, website