Cause marketing

Cause marketing – much more than a sponsorship opportunity

May 20, 2013 Occasional Contributors Corporate Governance, Finance and Accounting, Not for Profit, Sales, Marketing and Operations

You’ve seen the pink ribbon, the Coca-Cola polar bears, and the Project Red Starbucks cards. You might have even worn the infamous yellow Livestrong bracelet at one point. Cause marketing is more prevalent than ever before, as more for-profit businesses see the benefits of partnering with non-profit organizations for mutual benefit, and consumers seek brands that do good, in addition to doing well…

An effective cause marketing campaign, brand, Builds a brand, Cause marketing, causes for the greater social good, consumers, employee engagement, employee morale, for-profit businesses, greater social good, Increases profits, marketing campaign, marketing tactics, non-profit firms, nonprofit organizations, public perception, sponsorship opportunity, target consumers

Cause marketing

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