First Reference company logo

Inside Internal Controls

News and discussion on implementing risk management

machine cogs image

shipments

Thinking about customer relationship management

CRM

The concept of customer relationship management (CRM) has long-existed before it was given a designation. In fact, it is a not-so-new buzzword that sounds wonderful, but is actually very hard to implement. What CRM refers to is a kind of cross-functional business strategy that allows organizations to learn more about their customers.

 

, , , , , , , , , , , , , , , , , , , , , , , ,