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Inside Internal Controls

News and discussion on implementing risk management

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An effective cause marketing campaign

Cause marketing – much more than a sponsorship opportunity

You’ve seen the pink ribbon, the Coca-Cola polar bears, and the Project Red Starbucks cards. You might have even worn the infamous yellow Livestrong bracelet at one point. Cause marketing is more prevalent than ever before, as more for-profit businesses see the benefits of partnering with non-profit organizations for mutual benefit, and consumers seek brands that do good, in addition to doing well…

 

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